"In the absence of value, the substitute is always money"
Don't be fooled by the promises - come find the value!
"We understand that it is critical in this market that agents be prepared with the best tools when they present to customers, so we agreed to make the investment in a comprehensive CMA Toolkit program." commented Jamie Mancuso when discussing the decision to offer the CMA builder tool free of charge to all agents.
Starting immediately, agents who go on listing presentations on behalf of Coldwell Banker Hearthside will be able to log into this web-based tool, select marketing pages from a series of pre-approved content and then dynamically interact with the MLS service (TReND, LVAR or GSMLS) to create an up-to-the-minute pricing model for clients.
Additionally, Coldwell Banker Hearthside has made the investment to bring high-capacity color printing technology into its offices, so presentations can be produced in-house, cutting down on the time needed to prepare for presentations.
Chris Beadling, marketing director for Coldwell Banker Hearthside, noted that the CMA builder tool, which can also be output for electronic display on tools such as laptops and smartphones, provides agents a quick, easy method to have the most up-to-date material in their presentations without having to wait for others to produce it or deliver it to an office. The tool has already been very useful in securing listings throughout the CBHearthside market area.